Fixed-scope work. Clear price. No retainer trap.
Start with the level of diagnosis or rebuild that matches the stage of your account. Every engagement below is scoped, priced, and timed before you commit. Nothing recurring unless you choose the retainer, and only after a completed Full System Build.
Every engagement, one place.
Tap "What's included" on any row below for the full scope, ICP fit, and any prerequisite.
Free Diagnostic
Async · First read
The 2-minute free diagnostic. No account access required.
Run it free →One-Ad Structural Teardown
3 business days · One ad review
Best for under $5K/mo in spend. Standalone, no prior engagement required.
Apply →What's included +
Best for: Brands below the $5K-$30K/mo band, or founders who want one ad broken down before committing to the full account read.
What's included: A demand, positioning, offer, and conversion-path review of one ad, a hook and visual alignment check, the likely reason that ad isn't converting, and direction for the next iteration.
Scope
This gives you the symptom and the next move on that one ad. It does not include a read of your account data, the cross-pillar fix order, or any rebuild, that's what the Structural Diagnosis is for.
Structural Diagnosis
5 business days · $5K–$30K/mo
A written diagnosis across demand, positioning, offer, and conversion path. Carries the Specificity Guarantee.
Apply →What's included +
For founder-led DTC brands spending $5K-$30K/mo on Meta with unstable results.
What's included: Demand analysis, positioning gap breakdown, offer alignment review, conversion path review, priority findings, and recommended interventions, evidenced in your account data.
The Specificity Guarantee
If the diagnosis doesn't identify at least two structural interventions evidenced in your ad account data, we refund the fee.
The $1,997 fee credits 100% toward a Full System Build if upgraded within 30 days of delivery.
Full System Build
10–14 business days · Full rebuild
Diagnosis, repositioning, offer restructure, messaging framework, 30 structured ads, 30-day deployment plan. Carries the Alignment Guarantee.
Apply →What's included +
The complete rebuild, from broken to running in one engagement.
What's included: Structural Diagnosis, positioning rebuild, messaging rebuild across all five awareness stages, offer restructuring, 30 structured ads, a 30-day deployment plan, a testing sequence, and an implementation walkthrough.
The Alignment Guarantee
If your control CPA does not drop by at least 15% within 60 days of the first ad going live, we rework the system at no extra charge until it does.
The clock starts when the first ad goes live, not at delivery, and the guarantee needs at least $60,000 in paid spend across the 60-day window for a clean CPA read. Remedy is rework, not refund.
Retainer
Monthly · After Full Build
Ongoing production and monitoring. Available only after a completed Full System Build.
Apply →What's included +
Not random creative volume. The retainer extends a system that's already been built, ongoing structured ad production against the plan the Full System Build laid out.
PrerequisiteOnly available after a completed Full System Build.
Design Build add-on
Scoped · After Diagnosis/Build
One page to the full site. Scope is set by what the diagnosis found, not negotiated separately.
Apply →What's included +
Landing-page or site work, scoped by what the diagnosis found, not by a creative brief. One page is the floor. The full site is the ceiling.
PrerequisiteRequires a completed Structural Diagnosis ($1,997) or Full System Build ($9,997) on file.
Match the offer to where your account actually is.
Under $5K/mo
Start with the One-Ad Teardown.
One ad, audited in writing, in 3 days. The smallest paid surface in the offer ladder.
$5K–$30K/mo, unstable
Start with the Structural Diagnosis.
You're spending enough to have data, not enough to have clarity. This is the main ICP entry point.
Already know it needs rebuilding
Go straight to the Full System Build.
Diagnosis, repositioning, offer, messaging, and 30 structured ads, in one 10 to 14 day engagement.
Already did a Full Build
Add the Retainer.
Ongoing production and monitoring, starting from $2,500/mo. Available only after a completed Full System Build.
What backs the price.
Specificity Guarantee
"If the diagnosis doesn't identify at least two structural interventions evidenced in your ad account data, we refund the fee."
Alignment Guarantee
If your control CPA does not drop by at least 15% within 60 days of the first ad going live, we rework the system at no extra charge until it does. The clock starts when the first ad goes live, not at delivery, and the guarantee needs at least $60,000 in paid spend across the 60-day window for a clean CPA read. Remedy is rework, not refund.
The pricing questions sharp operators actually ask.
No. We diagnose and rebuild the structure underneath your acquisition system: demand, positioning, offer, and conversion path. Media buying and day-to-day ad management stay with you or your existing team. Fix the structure first, and that job gets significantly easier.
No. Every engagement is written and asynchronous. Calls create subjective direction and the illusion of progress without actual clarity. Written structure keeps everything precise, documented, and actionable.
No. Every piece of ad copy we produce is built from a diagnosed, realigned system: positioning, offer, and messaging first. Ads written without that structure are a coin flip. That's what makes the output work, and what you're paying for.
No. The retainer is only available after a completed Full System Build. Ongoing production without a diagnosed and rebuilt foundation just compounds whatever is already broken.
Start with the $297 One-Ad Structural Teardown. It's the smallest paid surface in the offer ladder and doesn't require a prior engagement. The Structural Diagnosis is built for the $5K-$30K/mo range.
You get a written diagnosis prioritized by impact-per-dollar. Many brands see the findings and move into the Full System Build. Others implement internally with their existing team. There's no pressure to commit upfront; the diagnosis gives you clarity first.
Yes. Work begins after full payment is received. Each engagement has a defined scope and timeline. Payment is only requested after we confirm fit and scope. Never before.
Two specific guarantees, one per engagement.
On the $1,997 Structural Diagnosis: the Specificity Guarantee. If your written diagnosis doesn't identify at least two structural interventions evidenced in your ad account data, we refund the fee. Written request, processed in writing.
On the $9,997 Full System Build: the Alignment Guarantee. If your control CPA doesn't drop within 60 days of the first ad going live (with at least $60K in paid spend deployed during that window), we rework the system at no extra charge until it does. Remedy is rework, not refund.
What we don't guarantee is a specific revenue number. Paid acquisition depends on market, offer execution, and implementation quality. We guarantee the structural work under those variables.
Realign before you scale.
Short written application. We review every one personally and respond within 2 business days. Payment is requested only after fit and scope are confirmed.
Currently accepting applications for the June 2026 cohort.
Start your application →Alumni of a completed Diagnosis can continue at a disclosed $497/mo continuity rate. Not a featured engagement, surfaced during your engagement if it applies.